We donate with every purchase · supporting animal rescues across the country
About Us

This is Rev at 8 weeks old — and this is his story

A runt with the most spirit in the litter, a rough start, and the dog behind every bag of RevUp Coffees.

Rev as an 8-week-old German Shepherd puppy

Rev · 8 weeks old · day one

We're not your typical coffee reseller.

We built RevUp Coffees with a goal most coffee companies don't have: giving back to the pets we love. And it doesn't have to be a dog — we mean any pet.

Reverend, or "Rev" as we call him, is the driving bark behind every bag and K-Cup we sell. It's a process that's always growing and changing, and we knew from day one this wouldn't be easy. But nothing worth doing ever is.

We want to help as many dogs and beloved pets as possible find their forever homes, get the medical care they need, and have food and supplies — by donating to the charities doing that work every single day. With your help, we can. Help another dog find their Rev →

We donate with every purchase to animal rescues across the country — no exceptions, no fine print.

He didn't have an easy start.

Rev was born with five siblings to parents owned by criminals — meth and crack dealers who used his mom and dad as vicious guard dogs. Law enforcement eventually stepped in, and in the process, Rev's parents were put down. That left five puppies with no parents, headed toward the same fate.

A neighbor asked if she could foster them. Somehow, it was agreed to.

My two young sons and I found him on an adoption site, and the rest was history. He stole our hearts the second we saw him. My sons have grown up since then — and ten and a half years later, Rev is still with us.

"He's been my best friend and my buddy through all of it. Never asking for anything but love and pets. Oh, and bacon, ice cream, and fast food fries."

I don't know how much longer I'll have him. But until I don't, he's my ride or die.

I love coffee, and I love my dog. That's the whole motivation behind RevUp Coffees.

Rev now

a few more pics — enjoy

Rev the German Shepherd resting on his bed
Rev the German Shepherd lying on the rug
Rev the German Shepherd in the kitchen
Rev the German Shepherd wearing a party hat
Rev the German Shepherd sitting by the pool
If this story means something to you

Sit back, grab a bag of coffee or some gear, and help another pet find a better life.

Every order is a step toward a shelter dog's next meal, a foster's medical bill, or a family finding their Rev.

Shop RevUp Coffees →